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Use funnel metrics to track conversion rate

Neal Kaplan

You can use funnels to plot conversion rate over time. To do this, build a ratio metric to determine the conversion rate, using the automatically generated <funnel name>.terminal_state funnel metrics :

This example determines the conversion rate of people from step 1 to step 2 in a funnel named "Demo Funnel," using the auto-generated funnel metric Demo Funnel.terminal_state

Then you can explore using this metric and group by user attributes. For example, you can see whether Android users converted more quickly than iPhone users.