Ratio metrics are metrics that are defined as ratios. You can define ratio metrics for events occurring during a specified period time; when the numerator represents a subset of the denominator, the result is a percentage.

For example:

  • New users who signed up this week versus those who signed up last week.

  • Emails opened versus emails sent per month, on a rolling basis.

  • Users who consumed a particular resource after viewing a webpage, compared to all users who viewed the page.

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