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Behavioral analytics

Behavioral analytics reveals insights into the behavior of consumers on eCommerce platforms, online games, web and mobile applications.

Behavioral analytics utilizes raw user event data from consumers using applications, games, or websites (over time). This can include navigation path traffic data, clicks, social media interactions, purchasing decisions, and marketing responsiveness. The event-data can include advertising metrics like click-to-conversion time, as well as comparisons between other metrics like the monetary value of an order and the amount of time spent on the site.

Data points are compiled and analyzed, whether by looking at session progression from when a user first entered the platform until a sale was made, or what other products a user bought or looked at before a purchase. Behavioral analysis allows you to predict future actions and trends based on the analyzed data.

Related terms

  • Actor journey
  • Behavior
  • Full-stack behavioral analytics
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