Level 2 - Question 36
Build a query showing the % of users that bounce. Use flow from question 35.
Build a query in Explore using number view that calculates bounce rate. Use the Flow created in question 35. Bounce rate is calculated as a % of users who landed on home page and did not do anything else (dropped off). In Explore view build 3 measures. Measure 1 should count unique actors that performed the Flow you built in question 35, and it should be filtered to the Flow you created in question 35 who reached Step 1. Measure 2 should count unique actors that performed the Flow you built in question 35, and it should be filtered to the Flow you created in question 35 who did not reach Step 2. Measure 3 should use a calculation that divides Measure 2 by Measure 1. The query should run from 7 days ago to now. Use chart options to format Measure 3 as a %, you can also hide Measure 1 and 2 from the results.
Flows ability to show any and all events can also include users who did nothing. This is commonly called drop off. Drop off is a powerful tool to look at how users engaged with content they were exposed to in the application or website. With scuba you can easily determine the number of users who meet the criteria of one stop and then eventually drop off meaning they “bounced”, especially when landing on a homepage and then doing nothing.
Note: The numbers and result does not need to be an exact match as the data changes over time. The query construction is what is most important. See images below.
*Click to enlarge*